The UK government's Department for Transport (DfT) has launched Code Of Everand, a free browser based MMO designed to give children the skills they need to stay safe on the roads.

The DfT developed the project with Area/Code, the studio behind Discovery Channel’s Sharkrunners and Drop7 for iPhone.

“As a Pathfinder in Code Of Everand, you use your powers to safely cross the Spirit Channels, restoring peace where there is conflict, leveling up, making friends and undertaking quests to uncover the secret of the mysterious Code Of Everand,” says the game’s official site.

The DfT says that it chose to create the PC title after internal research found that new media channels were required to engage its target audience. Aimed at 9–13 year olds, Code Of Everand “encourages and rewards repeat play so these good behaviours are reinforced and become habit in the real world”.

Find out more about the project in our interview with developer Area/Code here.