A newly signed deal between Lovefilm and streaming technology provider Widevine will enable the European film rental service to offer movies on demand via game consoles and other devices.

As spotted by TechCrunch, the agreement makes US-based Widevine Lovefilm’s “preferred provider of digital rights management and video optimisation solutions”, allowing the movie firm to make its digital content “playable on many new devices”.

A PR rep for Widevine told us that the company serves video content on PS3 and Wii and that “both are near term roadmaps” for Lovefilm. “In addition to Wii and PS3 on the near term roadmap for Widevine to enable for Lovefilm are iPad, Mac, PC, Andriod, Humax STB and SharpTV,” the spokesperson said.

A Lovefilm rep added: “The Widevine platform allows us to distribute content with ease which is important with the latest developments in technology and it also ensures our members receive the best possible viewing experience. We have a strategy of being on as many devices/platforms as possible.”

Lovefilm has 1.4 million members and offers 67,000 titles for DVD rental. It also offers thousands of movies and TV shows digitally via an online Lovefilm Player.