Japanese publisher Marvelous Entertainment saw contrasting results from its Wii and PSP releases during the first half of its business year.

Three out four Wii titles launched during the period made a loss, while four of the firm’s five PSP games were profitable, the company said in a financial presentation.

In Japan, Muramasa: The Demon Blade sold 47,000 units, Arc Rise Fantasia 45,000 and Little King’s Story just 26,000, reports Siliconera. In the US and Europe, Little King’s Story moved 37,000 and 67,000 copies respectively. September release Valhalla Knights: Eldar Saga has sold 16,000 units in North America.

The company’s top performing title was Half-Minute Hero for PSP with 70,000 sales. Fellow PSP releases Hitman Reborn! Battle Arena 2 and Valhalla Knights 2: Battle Stance sold 41,000 and 35,000 units.

Marvelous suggested that, as new IPs, a number of its games suffered from a lack of brand awareness. Its PSP titles performed better because they were based on established franchises and were cheaper to produce, the company said.

In late July Marvelous’ chief creative officer, Yasuhiro Wada, acknowledged that the development of new IP was commercially risky, but told us that it continues to be his ambition to promote new and original games that can help grow the Japanese market in the long-term.

Next year Marvelous will release its first multiplatform PS3 and Xbox 360 titles, No More Heroes: Heroes’ Paradise and Deadly Premonition.