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Microsoft: Blu-Ray Absence Boosted Xbox 360

Tom Ivan's picture

By Tom Ivan

March 16, 2010

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Microsoft director of product management Aaron Greenberg believes the absence of an Xbox 360 Blu-ray drive has played a significant role in the console’s success.

“We’ve just taken a different strategy. Sony bet on the physical disc, and there are costs associated with that,” he told us.

“The fact that we’re able to offer a console starting at $199 is a benefit of not being burdened with that cost. Being $100 cheaper is part of the reason why we’re nearly twice their installed base.”

Greenberg was likely referring to Xbox 360's US installed base, as Microsoft’s console and PS3 are much closer on a worldwide sales basis.
 
“For us, our bet was on digital distribution, that that was the future – the ability to do 1080p movies with no disc, no download required; we have the largest movie and TV library, the largest HD library of any console,” he continued.

“Sure, there are trade-offs, but the convenience of pushing a button and watching a movie instantly is, we think, pretty appealing. The great thing is that we built the heart of the Xbox 360 for continuous innovation. We can always add more features and functionality, and you don’t have to buy new hardware to do that. You can do it through software updates.

“So someone who buys a 360 today can know that one, two, or three years from now they will get a whole variety of new experiences that make it better through Xbox Live. That sort of thing has never existed before in our industry.”

Microsoft's director of Xbox and Entertainment Stephen McGill recently told CVG the firm had no intention of adopting Blu-ray for Xbox 360.

Bleak Corner's picture

All these years of internet fights over two plastic boxes with a bunch of pcb's, wires and some other crap in them. And in some cases, thankfully, a Blu-Ray player.

Industry_Insider's picture

Brendon,

My real-life name is not important.

I will tell you that I've been involved with the videogame industry for about 25 years and I am an excellent salesman. I've been offered jobs with multiple game companies and I help develop brands and brand names into successful products. Marketing, advertising, promotion, product placement, and things like that are what I'm good at.

I occasionally get people from this website offering me jobs and asking for advice with their products, so I know I must be saying something right in a way that impress people.

I hope that little bio helped you.

xstavrosx83's picture

M$ propaganda program 25 years in the making created to infect the internet

StealthBadger's picture

Is this your CV?

Mooks's picture

Marketing, advertising, promotion, product placement, and things like that are what I'm good at.

Haha! The nail in your own coffin! Why are you here again? Oh that's right you've just explicitly explained to one and all, you're here to Market, advertise, promote, product place Xbox 360 products. So you're paid to post all this myopic nonsense. In other words, you've just admitted that you are indeed a Viral Marketeer.

Oh and incidentally, have you ever heard the phrase: "Bullshit baffles brains"? To put it in your own terms, "Bullshit impresses brains". Just because you've had jobs offers by people in the industry, doesn't mean you're not full of it and doesn't prove the things you say are in any way perceptive, accurate or reliable.

Industry_Insider's picture

Mooks and Keyop,

Your statement about Marketing 101 is definitely correct. The textbooks always tell us about how marketing is based on taking a great product and turning it into a successful brand or brand name. Unfortunately, once you graduate from school and make your way into the real world you quickly learn that things don't always go the way the textbooks say they do. In my line of work, I am often given the job of trying to make a successful brand name of products and services that actually are not very good.

Also, I am in the videogame industry, in addition to several other electronics industries. I am not limited strictly to the Xbox 360. So if you are claiming I am a "Viral Marketeer" for the Xbox 360, it means I am also doing the same for PS3, Wii, PSP, PC and other consoles or game platforms on the market today.

Finally, I think the fact that my comments get more responses than anyone else show that I am pretty good at doing what I do. I do in fact take the time to respond to others statements and add my personal thoughts as a gamer. I am not "delusional" in any way, and I think your rude comments clearly show that it is you who is the aggressor with a negative attitude that doesn't contribute to the website.

Keeyop's picture

So your rebuttal to:

The goal of marketing and promotion isn't to delelop brands and brand names into successful products, you have it ass backwards. Marketing 101 states that your goal should be to turn a product into a successful brand / brand name.

is:

In my line of work, I am often given the job of trying to make a successful brand name of products and services that actually are not very good

This is one of the reasons I have a hard time believing anything you say, you seem to have limited comprehension skills, kicking in with a defence mechanism about graduating from school and being in the real world, before stating that basically not only do you agree with a statement that you have just dismissed as puerile but that it is in fact, what you do for a living.

Mooks has covered the rest,

Mooks's picture

First of all, the number of replies a comment gets does not necessarily correlate with the quality or insight of that comment. If anything a low number of replies could (though not necessarily) indicate a good post because there is nothing further to add. There are many ways to get a high reply count. One is to start an informative discussion by saying something perceptive that causes a lot of replies, agreeing with you or otherwise, but which appreciate your viewpoint. Another is to say something that is so clearly biased, ignorant (deliberately or otherwise) and myopic nonsense that people feel compelled to correct you. For example, if I were to go to a homosexual forum and make an apparently serious homophobic statement, then I'm pretty sure I'll get a lot of replies. That doesn't mean what I've said isn't nonsense though. As such, equating reply count with post quality is clearly flawed. Although I can see how a marketeer would make that mistake.

Oh and the statement my comments get more responses than anyone else only goes to show a highly egotistical and narcissistic streak. Not to mention a warped perception of reality. This statement is not true, the vast majority of the Keynotes get many more replies than you, because they stimulate worthwhile discussion rather than ridicule.

You very rarely reply to anyone, and when you do you almost never reply to a point directly, but tend to skirt around issues or ignore them completely, especially those that disprove your initial comment.

The fact you say that you are not strictly limited to the Xbox 360 clearly implies that you are generally limited to it, which kind of supports our suspicions. Furthermore, just because you may (or may not) have links to other consoles does in no way mean that you are not paid to be a Viral Marketeer for the 360 at this moment. All that means is that you Market, advertise, promote, product place whatever console/product that you are currently being paid to Market, advertise, promote, product place at that time - which in this case is the 360. Although I am willing to concede that you may just have an axe to grind for personal reasons.

This brings me on to the statement add my personal thoughts as a gamer. If anyone here believed that you were adding your personal thoughts in any way shape or form, then we would all be much more positive with you. But the fact is, the style and content of your posts contain nothing personal about them, so you clearly aren't doing that. If you don't have an axe to grind, if you aren't a Viral Marketeer, and if the marketing style of your posts is purely habitual from your employment, then maybe this is something you should address. We would all love to hear something that sounded genuinely personal rather than cliched marketing.

Finally, at what point has anyone accused you of being an aggressor? So to get defensive about this, imply other people have said this about you, and then counter-accuse them of it is a rather strange response to say the least, yet quite revealing. As for contributing to the website, well I'm not so arrogant as to imply that I do contribute in any way, I try to have interesting discussions where appropriate but other than that it's not for me to decide, either way, I repeat that your assumption that a high reply count implies a worthwhile contribution is highly misguided.

Industry_Insider's picture

scorpion_mai's picture

Mooks's picture

Haha thank you scorpion_mai!

ArronC07's picture

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Keeyop's picture

A couple of teeny, tiny points. Firstly, The goal of marketing and promotion isn't to delelop brands and brand names into successful products, you have it ass backwards. Marketing 101 states that your goal should be to turn a product into a successful brand / brand name.

Secondly, no major company would ever hire from the shallow end of the gene pool that inhabits on-line comment sections of niche-market magazines, no matter how witty or verbose the person in question may appear to themselves (and if somebody asks you to "Please, fuck off and die." that is not an offer of a job and you will not recieve any payment if you choose to follow through).

Thirdly, if you are such an excellent salesman (and that is what you are good at), then why is it that nobody on here thinks you have anything of note to say (or even add to pointless debates)? after all you're promoting a videogame system to the target core audience of Video game fans, and they all think you suck (even the microsoft fans that should be easy disciples).

This unfortunately leads me to believe that you are dellusional. Errors asside, it is quite an elaborate construct, you display classic defence mechanisms, very nice barrier placement, with just a touch of arrogant narcissism, my I ask what medication you're taking, and when you were first diagnosed?

vito72's picture

I was just about to respond, but you pretty much nailed it.

ArronC07's picture

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Industry_Insider's picture

Picard, Q is a buddy of mine and he told me he didn't like it when you got yourself so tired out on the holodeck, since you don't have a gf or a wife. Here is a picture he gave me of you when you when you were feeling good about yourself after spending some time in the bathroom before the incident with the Borg.

In all honesty, Jean Luc, it looks like you really loved that experience with the Borg. It makes me wonder just how come you appear to be so exhausted in that other picture you posted.

Brendon's picture

Thanks for putting the time to address my curiosity, but given that this is the internet and all you do is most exaggerations to aid your biased opinions, I'm gonna have to assume most of this is mostly BS. No one with that much experience in the industry is that deluded unless you actually work for Microsoft PR, in which case you're just doing your job.

Some of the stuff you talk about has nothing to do with the article at hand (look at your huge block of text below and how it does nothing to address blu ray. You go on the mention that PS3 has more failures than 360 which is silly. Where are you getting the numbers from? RROD is such old hat there's no one reporting the failure rates anymore. How are you getting 2010 numbers? It's silly that you're trying to pass off stuff you either made up or heard as real information.

As for a "major system error" that's completely laughable. It was patched in a day or two and didn't really affect people more than not being able to get on PSN or losing some trophies. I remember you making a post in the article about the network error trying to compare it to RROD. It's nothing like it and acting like it is makes your opinion incredibly disingenuous and unreliable. I can't imagine anyone respecting your opinion enough to offer you jobs or asking you advice other than how we can blatantly lie to sell our faulty products.

Bleak Corner's picture

I don't think you need to even assume. Doesn't a good salesman makes his customer forget that there's competition in the first place? Take Nintendo, those people are good salesmen... and women. Kim *still* is not.

Industry_Insider's picture

Alex Walker,

I want to respond to some of the comments you made:

1.....During the life of the PS1 and the PS2 Sony defined the word "sold" the same way that Nintendo, Sega, and Microsoft did. It was during the spring of 2007 that Sony decided to change their corporate definition of what the word "sold" meant. Sony no longer defines the word "sold" in a way that means it has been shipped to retail. Sony now defines the word "sold" in a way that is synonymous with the word "produced."

Alex, this is a very large difference because the definition Sony now uses for the word "sold" allows items that have experienced disappointing sales to a higher level of credit from Sony. In the hyperlink I listed in my comment below, it showsa 2007 interview with a chart clearly revealing that Sony had only sold 1.4 Million units, yet they were claiming to have sold 5.5 Million (the number that had been produced). Sony continues to use misleading information like this in 2010.

For example, Uncharted 2 is a game that experienced sales that were much lower than Sony was hoping for. Game Informer magazine specifically talked about how Uncharted 2 was experiencing disappointing sales. Two months after that issue of Game Informer was written, Sony claimed Uncharted 2 was one of the best-selling PS3 games of all time, even though sales of Uncharted 2 did not appear in any of the Top-10 Monthly Sales Charts for January or February. Obviously Uncharted 2 didn't actually "sell" that many units. So the question is "How was Sony able to claim Uncharted 2 'sold' that many units." The answer is that Sony "produced" that many units of Uncharted 2, even though the units were not actually be shipped to retailers or wholesalers.

2.....Alex, the PS3 Slim represents a "minority" of PS3 sales, so if you want to look at things from a majority/minority point of view there is no doubt that the majority of PS3 owners were in a position to experience hardware defects thanks to the recent System Error that plagued the PS3. This is what I was referringing to, and it shows that in 2010 the PS3 is the console that has experienced the largest number of defective units as a result of System Errors, Firmware Updates, and Hard Drive incompatibility.

3.....The numbers for Call of Duty: Modern Warfare 2 can be looked at from several different points of view, but all of them show a clear advantage for Xbox 360. For example, Activision shipped a larger number of the Xbox 360 version to retail than the PS3 version. The other example is that the Xbox 360 version sold more units from retail than the PS3 version did.

Another example focuses on the number of people who play online. In this scenario the Xbox 360 sees its biggest advantage of all, since Xbox 360 is so superior to the Playstation Network. Most people prefer to play Modern Warfare 2 on Xbox Live since virtually everyone has the ability to chat online while playing, since the Xbox 360 comes packed with a headset. The PS3 does not come packed with a headset, which means only a small percentage of online gamers talk online while playing. This takes away from the strategy involved while working together as a team in a game like Modern Warfare 2.

I appreciate that you acknowledge the Xbox 360 has outsold the PS3. And I appreciate that you have acknowledged that the PS3 version of Modern Warfare 2 has not sold as well as the Xbox 360 version. But the simple fact is that a hugely popular game like Modern Warfare 2 truly proves that what Aaron Greenberg is saying about the Xbox 360 outselling the PS3 by such a wide margin in North America is true.

4.....Alex, things have definitely NOT gone Sony's way in Japan. The PS3 has sold very poorly in Japan. In fact, from the summer of 2008 until the end of 2008 the Xbox 360 outsold the PS3 in Japan. When people give credit to the Xbox 360 for selling 1 Million units in Japan, it may seem like 1 Million is large number. 1 Million units is an important unit only because Xbox 360 is a foreign console. For a Japanese console like the PS3 to have a sales lead of less than 3 Million units in Japan is very very disappointing to Sony. Compare the huge sales numbers of the Wii in Japan to the low numbers of the PS3.

5. In the U.K. and Australia the Xbox 360 has an advantage over the PS3 similar to North America. There are certain parts of mainland Europe where the Xbox 360 is actually still not sold, though! When the PS3 launched in Europe for $600, there were quite few places Xbox 360 was still selling or over $900! That is 50% more than the PS3! Microsoft simply didn't have the distribution and logistic channels needed in Europe when Xbox 360 launched; the original Xbox wasn't around long enough for those channels to evolve properly. PS3 actually took the lead over Xbox 360 in Europe very soon after it launched in 2007. However, when Microsoft developed better management and had a European price drop in late 2007 the Xbox 360 sales drastically improved and the Xbox 360 once again overtook the PS3 in European sales. This continued in 2008 when there was another price drop of the Xbox 360.

At this point in time the Xbox 360 and PS3 have sold on approximately a 1:1 ratio in mainland Europe. However, Europe has a reputation for sales vastly increased at price points of $149 and $129. PS3 may never see the price point of $149, but Xbox 360 Arcade will probably see that price soon in Europe, especially when you consider that Xbox 360 Arcade already sells for $130 in Canada.

ArronC07's picture

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Industry_Insider's picture

Picard, Q is a buddy of mine and he told me he didn't like it when you got yourself so tired out on the holodeck, since you don't have a gf or a wife. Here is a picture he gave me of you when you when you were feeling good about yourself after spending some time in the bathroom before the incident with the Borg.

In all honesty, Jean Luc, it looks like you really loved that experience with the Borg. It makes me wonder just how come you appear to be so exhausted in that other picture you posted. Just what sort of relationship did you have with the Borg.

DCrappa's picture

For someone in their 40's (at a minimum I estimate) you really need to grow up. Fanboy can't be used in this case, I propose...FANMAN!

themule's picture

What is all this shit? do your parents know about this? you need to get laid.

Brendon's picture

You do realize that there's a reply function on this site. You post here a lot and should know this.

Alex Walker's picture

For all this talk of the 360's superior sales, it's interesting to note that if you look week by week from launch, PS3 is selling a a faster rate than 360. The year headstart has meant that the 360 earned a 6 million headstart, but that's being constantly closed by the PS3. The only place the 360 outsells it is in the States, hence why Greenberg is shouting about America only.

In Europe, the PS3 is the bigger seller, having sold over 12 million, something the 360 hasn't managed, despite nearly 70 weeks longer on the market.

Brendon's picture

I wanna know who this Industry_Insider/Kim_Naroz guy is. He seems to sit around all day making ridiculously long and dumb posts about how Microsoft can do no wrong and way overblowing the faults of Sony and Nintendo. His recent post covers so much stuff that doesn't at all cover what the topic is about. What the heck? I don't know if I should find him entertaining in his overt fanboyism (at least he knows how to type and articulate his biased and generally wrong opinion) or annoying. Who actually listens to him? What's the point of making these ridiculous posts?

vito72's picture

Well, all I know is that he never responds when someone directly challenges his crap. He won't post any links to back up anything he's saying. And I'm quite sure that he is the ONLY person who believes anything he has to say.

I just wonder what difference it makes. Even if a fraction of he said were true, none of it would matter to me. It wouldn't change the fact that my 360 sits idle most of the time while my PS3 is used every day. That's not taking anything away from the 360, I like it very much. The PS3 can just do more, and has better games out right now.

Duncan_Stewart's picture

He's just an annoying saddo who still lives with mummy and has sexual dysfunction, so to compensate he writes about the only thing he ever loved, his beloved 360. Its quite sad really, his life must be pretty hollow.

scorpion_mai's picture

as hollow as the melon under his bed?

Duncan_Stewart's picture

That's just wrong in so many ways!

OmegaVader's picture

well this isn't such a profound insight. it was obvious before PS3's launch that the blu-ray drive would weigh it down. In the industry's history, no one's ever succeeded selling such an extraordinarily priced console. it had to come down to ever compete.

Alex Walker's picture

Right kids, if you can't behave, I'll turn this car around, and there'll be no Disneyland for anyone.

Industry_Insider's picture

Sales

1.....Microsoft uses the same corporation definition for the word "sold" that Nintendo uses. This is the same corporate definition that Sony used prior to the spring of 2007. Microsoft classifies an item as "sold" if it has been shipped to a retailer or wholesaler that has made the purchase.

2.....Microsoft does not classify an item as being sold more than once if it has been repaired or replaced. Replacement units were never sold to a retailer; thus, they were never classified as being sold.

3.....Sony used the 2005 E3 to say that the worldwide sales goal of the PS3 was 6 Million units by the spring of 2007. When the spring of 2007 arrived, Sony had produced only 5.5 Million units and had shipped only 1.4 Million units to retailers and wholesalers that had made purchases. This was one of the most disappointing launches in gaming history, considering Sony had all the momentum from the PS2. Sony shareholders were very upset with the negative publicity and low sales numbers.

Consequently, Sony decided to change their corporate definition of the word "sold" in order to calm down corporate shareholders. Sony changed their definition of the word "sold" to be synonymous with the word "produced." This allowed Sony to take credit for "selling" all 5.5 Million units that had been produced, even though most of them were collecting dust in inventory warehouses due to the fact that only 1.4 Million units had been shipped to retailers.

Proof of these numbers can be seen here:

http://www.youtube.com/watch?v=JFIDsTsWJHw

4.....Anyone who doubts that Xbox 360 has outsold the PS3 by this large ratio needs to openly inspect software sales figures from an open point of view. We need to look at a recent game that is a best-seller resistant to statistical outliers. Call of Duty: Modern Warfare 2 is such a game. Look how Modern Warfare 2 on the Xbox 360 outsold the PS3 version by nearly a 3:1 ratio. That would not be possible unless the Xbox 360 had outsold the PS3 in North America by the ratio that Mr. Greenburg described. Similar sales advantages exist for the Xbox 360 in the area of accessories, too.

5.....2010 is here, and 2010 is the year we need to be concerned about. Obviously Xbox 360 has outsold the PS3 up to this point, but 2010 is the year we need to focus on. In 2010 the NPD sales figures prove the Xbox 360 has outsold the PS3 by a wide margin. At this point in time, the Xbox 360 sales advantage over the PS3 continues to grow in North America--the largest market of games in the world.

6.....As far as defective units go, I am only making a comment in response to what so many others had to say. At this point in time, it is the PS3 with a significantly larger number of reported errors in 2010. Consider that it was the PS3 that recently had a major System Error that affected 100% of PS3 owners. And consider the major Firmware Update errors the PS3 hardware has experienced (Firmware Update 2.4 bricked millions of PS3 units). Consider the hardware incompatibility the PS3 Slim has recently experienced with various hard drives. And consider how the Yellow Light of Death is one of the reasons why Sony is not resupplying certain retailers at this point in time.

ArronC07's picture

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Industry_Insider's picture

Picard, I understand these pictures of you being so tired were taken on separate days after trips to the holodeck. I understand you always get yourself so tired out on the holodeck, since you don't have a gf or a wife. Is it true that Arron is cut out of this picture because you two broke up?

Maybe this will make you feel better. Here is a picture Q gave me of you when you when you were feeling good about yourself after spending some time in the bathroom before the incident with the Borg.

In all honesty, it looks like you really loved that experience with the Borg. It makes me wonder just how come you appear to be so exhausted in that other picture you posted.

vito72's picture

I won't bother with most of your post, but the part about the system error affecting 100% of PS3 is 100% untrue. I have an 80gb fat model and was not affected. Even if I was, I'd rather be down for 24 hours and then back to normal than have my console die outright.

As for the 2.4 update bricking millions of units. Really??

I will agree with you on one point though. I can speak from experience. I have certainly bought more accessories for my 360. I had to buy a wi-fi adapter, a live subscription, battery packs, a memory card to back up my save files, etc. Plus you've got the Arcade buyers who probably ended up caving and paying out the nose for a hard drive. Didn't have to buy any of that stuff for my PS3.

Keeyop's picture

Microsoft and Sony use the same definition, Sony changed in 2007 to bring it in line with MS, can you explain which industry you actually work inside? 'cause it's got fuck all to do with video games.

Alex Walker's picture

1.....Microsoft uses the same corporation definition for the word "sold" that Nintendo uses. This is the same corporate definition that Sony used prior to the spring of 2007. Microsoft classifies an item as "sold" if it has been shipped to a retailer or wholesaler that has made the purchase.

Nintendo uses NPD numbers in North America and Media Create in Japan. I'm not sure what they go of in the rest of the world

2.....Microsoft does not classify an item as being sold more than once if it has been repaired or replaced. Replacement units were never sold to a retailer; thus, they were never classified as being sold.

This doesn't address the problem of customers buying replacement models from retailers though, which happens far more frequently than for other consoles.

3.....Sony used the 2005 E3 to say that the worldwide sales goal of the PS3 was 6 Million units by the spring of 2007. When the spring of 2007 arrived, Sony had produced only 5.5 Million units and had shipped only 1.4 Million units to retailers and wholesalers that had made purchases. This was one of the most disappointing launches in gaming history, considering Sony had all the momentum from the PS2. Sony shareholders were very upset with the negative publicity and low sales numbers.

Consequently, Sony decided to change their corporate definition of the word "sold" in order to calm down corporate shareholders. Sony changed their definition of the word "sold" to be synonymous with the word "produced." This allowed Sony to take credit for "selling" all 5.5 Million units that had been produced, even though most of them were collecting dust in inventory warehouses due to the fact that only 1.4 Million units had been shipped to retailers.

Proof of these numbers can be seen here:

http://www.youtube.com/watch?v=JFIDsTsWJHw

From what I remember, the Sony definition of sold was 'sold to retail'.

4.....Anyone who doubts that Xbox 360 has outsold the PS3 by this large ratio needs to openly inspect software sales figures from an open point of view. We need to look at a recent game that is a best-seller resistant to statistical outliers. Call of Duty: Modern Warfare 2 is such a game. Look how Modern Warfare 2 on the Xbox 360 outsold the PS3 version by nearly a 3:1 ratio. That would not be possible unless the Xbox 360 had outsold the PS3 in North America by the ratio that Mr. Greenburg described. Similar sales advantages exist for the Xbox 360 in the area of accessories, too.

3:1? Even if we stick to the daft North America sales, it's not 3:1. 6.68m against 3.65. I don't think anyone is arguing that the 360 has outsold the PS3, it's more that people don't agree with the concentration on North America. Obviously it's gone Sony's way in Japan, but I'm fairly certain it's pretty much a dead heat in the rest of the world, so the question becomes why hasn't that advantage materialised outside of the US?

5.....2010 is here, and 2010 is the year we need to be concerned about. Obviously Xbox 360 has outsold the PS3 up to this point, but 2010 is the year we need to focus on. In 2010 the NPD sales figures prove the Xbox 360 has outsold the PS3 by a wide margin. At this point in time, the Xbox 360 sales advantage over the PS3 continues to grow in North America--the largest market of games in the world.

Largest, yes, but it's not the majority.

6.....As far as defective units go, I am only making a comment in response to what so many others had to say. At this point in time, it is the PS3 with a significantly larger number of reported errors in 2010. Consider that it was the PS3 that recently had a major System Error that affected 100% of PS3 owners. And consider the major Firmware Update errors the PS3 hardware has experienced (Firmware Update 2.4 bricked millions of PS3 units). Consider the hardware incompatibility the PS3 Slim has recently experienced with various hard drives. And consider how the Yellow Light of Death is one of the reasons why Sony is not resupplying certain retailers at this point in time.

The error did not affect 100% of PS3 owners, it affected older models. Slim owners had no issues. Yellow Light of Death is an issue that I've had people come in to speak to me about twice. And that is a general fault indicator, equivalent to saying that there is some combination of red lights on your Xbox. Compare this to the huge numbers of people either returning 360's with 3 red lights, or buying replacement ones, and the difference is simply vast.

Mooks's picture

I like this best myself:

At this point in time, it is the PS3 with a significantly larger number of reported errors in 2010

Right so you're picking the 2 and a half months of this year, which happen to coincide with an infamous temporary Sony error, and completely ignoring the last 5 years of overwhelming permanent 360 errors.

So you're basically choosing extremely small time frames that happen to coincide with your point, and ignoring the mass of contrary evidence outside this time frame. Talk about cherry picking.

Keeyop's picture

last night I noticed that the Blu-Ray from lovefilm wouldn't play on my PS3 because it was scratched to buggery.

Now, if we view scratch based disc errors for the entire night you will no doubt notice that the PS3 suffered far more than both my 360 or wii, this was made worse by the fact that it wouldn't play on the PS3 in the back room either thereby doubling the failure rate in a matter of minutes. I'm no scientist, but using this data it would be easy to theorize that if I were to try to play the disc on 1000, 10000, 100000, or even 1000000 PS3's then the results would be that none of the consoles would be able to play the film. This is obviously a 100% failure rate and theoretically an exponentially worse disaster than anything affecting the other two consoles.

personally I think it's disgraful and sony should issue at least an apology.

Mooks's picture

That's excellent!

Sony really are terrible, how could they?

Duncan_Stewart's picture

My god, no industry_insider yet with his "Xbox is the best thing in the world EVER" rhetoric yet? Thank god for that.
Anyways, these comments are pathetic, especially now as games companies are struggling to fit games onto DVD9 and FFXIII was seriously compromised on the 360 due to its lack of disc storage space. Also, "the ability to do 1080p movies with no disc". This from a company that when the PS3 was 1080p immediately and had HDMI stated that 1080p wasn't important. I think what annoys me most is that Edge loves posting these "reports" and yet never has any comment on them to set them into context.

Duncan_Stewart's picture

Damn him to hell.....

toadwarrior's picture

Aaron Greenberg is a complete tit. I'm sure, as a child, he was a snotty little shit who thought his shit didn't stink and therefore you felt the urge to shove his fat melon in the toilet and flush.

Top_Dollar's picture

360 sucks!

//that's all.

Keeyop's picture

I think you'll find that 360 sucks is more than plenty, I'm guessing you don't have much of a gag reflex?

Digitalis's picture

Typical yank self-obsessed mentality.

Fuckin idiot.

Whisky a Go Go's picture

It's funny how MS always forget to mention the year head start (year and a half in Europe), and how the PS3 has been killing it in sales since the launch of the PS3.

40% is also not "nearly twice as much".

Let's also not forget how MS are the only company who reports strictly shipped figures, as opposed to Nintendo and Sony reporting "SOLD" figures. Count in the million of people booted off the 360 during the mod ban, who probably bough another console. Then all the RROD replacements. 54.2% failure rate would mean that the majority of their shipped consoles went out to previous owners, and thus didn't raise the install base.

All things considered Sony's numbers look far more impressive. This is afterall the only location the 360 sells at a decent rate and is Sony's weakest area, where it still manages to outsell MS.

jb1's picture

Man thats a lot of lies to fit in one post. Well done.

Whisky a Go Go's picture

It's FACT:

1) MS reports strictly shipped figures.

2) Gamers booted off the 360 during the mod ban NEED to buy new 360 systems! Hence the flood the gimped systems on Ebay.

3) Then all the RROD replacements. as previously pointed out just look at the comments on the 360 Arcade unit at Amazon, Play, etc.

4) The 360 does have a 54.2% failure rate. Fact. Thus meaning that the majority of their shipped consoles went out to previous owners, and thus didn't raise the install base whatsoever.

You just can't handle the truth...wee man

http://blog.seattlepi.com/microsoft/archives/176741.asp