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NPD: 82% Of Children Are Gamers
According to The NPD Group’s Kids and Gaming 2009 study, of all kids in the U.S. aged 2-17, 82 percent (55.7 million) are gamers.
Of these gamers, 9.7 million are ages 2-5, which represents the smallest group, with 12.4 million aged 9-11, representing the largest.
"The decline in teen usage of video games is likely due to diversifying, maturing interests, which translates into stiffer competition for their mind and wallet share," said Anita Frazier, industry analyst at NPD. "In addition to competition from other areas of the entertainment space, more school work, activities, and parent-imposed time limits on gaming are factors which the data suggests may be contributing to this dip in older teen engagement."
The study reports that at 10.6 hours per week, gamers ages 12-14 are spending the most time playing games, with the time spent playing dropping off among older teens, ages 15-17. “Teens 15-17 and females are the groups that are most likely to report spending less time gaming and playing online this year versus last year,” says The NPD.
The report is based on online survey responses from over 5,000 members of NPD’s online consumer panel ages 2-17.
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Copyright 2006 - 2009 Future Publishing Limited, Beauford Court 30 Monmouth Street Bath, UK BA1 2BW
England and Wales company registration number 2008885
yeah, there is always something new, you just need to know where to look. it might not be 'groundbreaking', but there is a constant evolution. this generation, it's mostly a graphical evolution, but it also has an impact on the gameplay.
but you do need to train yourself to notice when a game is simply pulling the wool over your eyes, and when it's really doing something different. i stop playing games so much if i feel i've done it before.. which is partly why i stopped gaming last time.
hmmm... 'activities'?
could that be girlfriends/boyfriends. ;p
mm.. it's hard to generalize, but i did drift off from gaming at around 18/19. i came back again in my early twenties. games just get boring if you've been playing them for too long - you kind of 'see all there is to see', and then something blows you away again like SotC.
Yep, I had a similar hiatus from games in my late teens. Partly because a whole new range of possible activities suddenly opens up to you (pubs, mostly), but more importantly because I had no cash! Funny how the second I had some disposable income again in my early twenties, a PS2 suddenly appeared in the lounge.
I'll be honest, I've been playing games for 20 years now (going off the first console I owned anyway), and I'm yet to get bored. I actually find that there is always something new to me, perhaps something that I missed earlier on.
However, things like relationships do impact on the time you can spend doing any activity, so it's no surprise older teens see a drop off in time spent playing games. As the man said, "Hell hath no fury like a woman scorned for Sega."