THQ and DreamWorks have signed a multi-year, multi-property licensing deal that gives the videogame publisher and developer exclusive worldwide rights to create titles based on DreamWorks Animation’s animated feature films.
The deal immediately covers the upcoming DreamWorks pictures Kung Fu Panda: The Kaboom of Doom, Puss In Boots and CG animated TV show, The Penguins of Madagascar.
“The three properties announced today, in addition to MegaMind, underscore our commitment to reinvigorating our portfolio of licensed games for kids and families with top global entertainment brands,” said Doug Clemmer, THQ Executive VP of kids, family and casual games.
Kerry Phelan, head of worldwide consumer products for DreamWorks, added, “We are pleased to expand our relationship with THQ and continue to be impressed by their focus on the kids and family videogame business. We look forward to extending the reach of our feature films and The Penguins of Madagascar TV series into a broad line of games and believe THQ will do a great job of maximizing our properties for family audiences.”
THQ plans to release the games in conjunction with DreamWorks Animation’s theatrical releases.
Wow, THQ gets the booby prize on this one: DreamWorks Animation's oeuvre is one of relentless mediocrity. I guess licensed crap sells, though.